The Spirited Purpose Project Mission

You have to be in the world to understand what the spiritual is about, and you have to spiritual in order to truly be able to accept what the world is about.
— Mary Oliver

What is The Spirited Purpose Project?

The Spirited Purpose Project is a vibrant online space for two groups of women in midlife and beyond: spiritual solopreneurs and spiritual-but-not-religious seekers.
We support women in finding clarity of purpose and of self, as well as in fostering connections.

Our mission is to weave the spiritual and practical by:

  • Offering women out-of-the-box chaplaincy, business, and intuitive skills

  • Providing practical resources, tools, and support

  • Connecting spiritual solopreneurs with those seeking their services

All so women can be uniquely themselves and thrive in both their business and their life.

Together we can make magic happen — the time is now.

Please join us in putting more good into the world by being our true selves and bringing our own special mix of talents, gifts, and ways of expressing them through:

1:1 BUSINESS MENTORING

For women spiritual solopreneurs in midlife & beyond—interfaith chaplains, healers, & creatives

Also Offering:

THE MEET-UP:
A dedicated online Membership Community

Discover and/or grow your business from the inside out.
Get the gentle accountability and care YOU need, along with baked in marketing support.

THE HUB

A growing online platform to connect spiritual solopreneurs with those seeking these services

Helping you, the spiritual solopreneur, reach the people who need your services.
+
Making it easier for those looking for spiritual, healing, and creative services and providers to find what they need.

DEEP DIVE

An online gathering for women longing to join in intentional conversation

For those spiritual-but-not-religious seekers: women who long to go deep with others of similar-hearts.

Join other thoughtful and curious seekers to go beyond everyday conversational topics as you listen to yourself and to others.

Meet the Founder: Dana Watt

path to purpose

You know how sometimes the most meaningful things in life start with the most random combination of events? Well, my path to The Spirited Purpose Project began with a steamy commercial kitchen, a random Sufi flyer, a no-nonsense predictive astrologer — and believe it or not, Duke's mayo. Yes, you read that correctly!

Growing Up in the Family Business

At age 12 — the earliest allowed by law and my parents — I begged to and then began working summers over a steaming commercial dishwasher in our family restaurant. As a third-generation business owner, entrepreneurship was practically in my DNA.

Even when I took detours and worked for other people later in life, I always knew deep down that I'd end up doing my own thing. It's just where I feel most alive. Most creative. Most me.


A Spiritual Turn

In 2007, a seemingly ordinary flyer on a friend's coffee table changed everything. It described an upcoming retreat about, among other things, finding your purpose, based on the teachings of the Indian mystic and musician, Hazrat Inayat Khan. They were describing something called sacred agriculture. I had absolutely no idea what they were talking about, but I knew I was going to be at that retreat. While my head was confused, my soul was already packing!

Since that time I’ve been a student of Inayatiyya Universal Sufism — my spiritual and practical foundation even as I continue to explore and to learn about other paths and traditions.

The Mayo Moment: The Catalyst

This moment of clarity came unexpectedly. I was sitting in my home office, working on a freelance feature article for a client about Duke's mayo and its growing popularity in Latin America. Mid-keystroke, I froze with the sudden thought: "Who cares?” followed by the deeper question: “Surely I'm meant to do more than this?"

The Bridge Between Worlds

By 2019, now in midlife, I was longing to connect the spiritual part with my work. I wanted these to be one and the same, woven together with my purpose. I had founded and grown two previous solopreneur ventures that didn’t quite do that. On a friend's suggestion, I sought guidance from an astrologer — my first reading ever. I thought maybe my birth chart could give me some clues about what I was meant to do and how to do it. During the reading, I asked the age-old question: "What am I here to do?"

The astrologer, without missing a beat, said, "Why don't you put out a shingle saying 'Dana's Listening Service'?"

I laughed then, not knowing the prophecy of her words. She offered that many people simply need someone to listen — and my natal chart indicated this could be part of my path. She also helped me understand my intuitive and empathic abilities (also indicated in my chart), offering this practical wisdom: "Think of your intuition like a vacuum cleaner — just put it away in the closet and pull it out when you need it."

Finding Purpose

Around this time, a friend was considering enrollment in a chaplaincy program at the Chaplaincy Institute of Maine (ChIME). As she shared about her experiences during her two-year study, I couldn’t help but notice how this program taught her how to deepen her ability to be present and listen to others, helping them to find their own answers within themselves — and something clicked for me. This was it! Though I had no clue what I'd actually do with chaplaincy training, I knew I had to follow that inner knowing.

In my second semester of year two at ChIME, a transformative experience unfolded as I interned with three unique women and spiritual solopreneurs. Each one showed me a different facet of bringing soul into business. Through their mentorship, I discovered beautiful truths: creativity isn't just a nice-to-have—it's our birthright and it shapes how were grow both inside and out. I saw how spirituality naturally weaves into business and can show up in many ways e.g. through sacred ceremony, heart-centered conversations, artistic creation, and written word.

But the most powerful revelation? That our greatest offering is simply showing up as our complete, authentic selves—gifts, quirks, and all — and letting our light shine. Everything finally came together. The Spirited Purpose Project was born — a perfect blend of everything I am and everything I've learned along the way.

Looking back, it's amazing how it all connects — from that hot restaurant kitchen to spiritual seeking, from writing about mayo to chaplaincy. This journey reveals how purpose often emerges not in a single flash of insight, but through a series of random-seeming pieces that eventually align to show us our path.

  • ~ B.A.. International Studies
    ~ Suluk Academy: A two-year, intensive study of Universal Sufism with the Inayatiyya Movement on the teachings of Indian mystic & classical musician, Hazrat Inayat Khan
    ~ Coordinator Training: A multi-year training within the Inayatiyya’s Inner School leadership training tract
    ~ Chaplaincy Institute of Maine: Two-year interfaith education/training and ordination
    ~ Reiki level I & II trainings
    ~ Astrology: beginner’s study with Bronwyn Simons Astrology & through Astrology Hub
    ~ Notable, well-respected business training & courses, including: Marie Forleo’s B-School & The Copy Cure; Carol Tice’s The Freelance Writer’s Den Mastermind group/coaching; Mark Silver’s Heart of Business marketing trainings; Stu Mclaren’s The Membership Experience; Coastal Maine Enterprises’s (Brunswick, ME) entrepreneurship advising services

  • Because we’re made of and for many things, I find I’m a contradiction of multitudes.
    Are you?

    “Do I contradict myself? / Very well then, I contradict myself. / I am large, I contain multitudes.”
    ~Walt Whitman’s “Song of Myself”

    1. I’m an ordained interfaith chaplain, but I’m not the kind most people think. I don’t officiate ceremonies or stand behind a pulpit.
      My form of chaplaincy is creating presence and a safe space for listening, whether in everyday life — or “in business.”

    2. I’m a mystic but not the kind that lives in ashram. I find my mystical ways in worldly and otherworldly connections with nature and people — and with myself, by looking inward through the lens of various mystical teachings. Yet, Universal Sufism is my foundation.

    3. I like business, in general, and marketing, especially. But not the kind of marketing that suggests you contort yourself into someone you are not in order to follow someone else’s outward-focused “rules“ around how to be successful. To me, being in business and marketing your work starts as an “inside job.” And then from that place you move outward more purposefully into the world.

    4. I’m a nature lover who is often quite content to commune with the trees and birds outside my window. From my comfy blue floral chair. With a hot beverage in a pretty mug in hand.

    5. I’ve been told I’m a great listener who likes to talk! In my defense, it’s to process what’s going on with me. We don’t need answers; We need others to listen so we can hear ourselves.

    6. I’m a full-blown cat lady with no cat, who shares the couch with a dog. He claimed “my spot” and hasn’t given it back. I bow to these more-than-humans beings.

    7. I’m an introvert with bold extrovert tendencies, and to pull that off, I need lots of contemplative, still, quiet time. That’s my business secret — do “nothing” to do something.

    8. I’m a creative who for decades believed that I wasn’t that at all. Until I realized that creating a business is a grand creative act — as is growing and sustaining it.

    9. I’m spiritual-but-not-religious, though I was raised in the Catholic Church. I respect those who find their truth in churches, temples, and mosques, even if I do not.

      And last —

    10. I love Mondays. When I worked in a corporate office cubicle {she shudders}, I bucked the norm by taking off Mondays when I could. Mostly because I’ve always liked this day, but also because my co-workers were at their worst on Mondays and most tolerable on Fridays (why take off then?)
      Later, as I casually studied astrology, I learned Monday is the moon’s day: a perfect day for deep reflection, connections, and nurturing.
      Need I say more?

  • What’s with the name?
    Spirited: Lively, full of life, spirit or courage.

    Purpose: A result that is desired, an intention.

    Project: A planned endeavor, usually with a specific goal & accomplished in several stages.

    This is the place for spirit-fueled, courageous women to meet and grow together in a safe space, with intention (or goals) — whether that be to discover or grow a business, get clear on one’s purpose, or to connect more deeply and meaningfully with themselves and with others.

    How do you define a spiritual solopreneur?
    By our “definition,” a spiritual solopreneur is a woman who runs her business independently, bringing her whole heart and soul into every aspect of her work. Unlike traditional business owners or even conscious entrepreneurs, she weaves spirituality and perhaps even her own spiritual practice seamlessly into her business offerings - there's little separation between her spiritual life and her work life. What makes her unique is that she gets to define this spiritual connection in her own authentic way, whether that means incorporating meditation, energy work, intuitive practices, or whatever else resonates with her.

    At the core of her business is a genuine desire to create positive change, knowing that her work, her spirit, and her impact on others are all beautifully interconnected.

    She's not just building a business; she's creating a sacred space where her gifts can serve the greater good.

    People doing spiritual work don’t expect to be compensated for their services, do they?
    Ummm, they sure do!

    Spiritual practitioners, like all professionals, deserve fair compensation for their expertise and services. It’s no different than paying a doctor or therapist or any other teacher or guide.

    When you pay for spiritual guidance, ritual or ceremony for your life event, help in writing the book of your heart, or holistic healing work, you're acknowledging both the value of what you receive and the time, training, and dedication required to provide these services.

    And here's something to consider - that money you spend? It creates this amazing ripple effect. The spiritual worker might use it to take more courses, help their kids through school, or support other small businesses in their community. It's like dropping a pebble in a pond - the waves keep spreading outward.

    Why do you only work with midlife + women?
    Mainly because these are the people who have been most attracted to and most helped to date by the work here. And, quite honestly, we’re of this demographic — so we walk the talk. We know that women in their second and third acts have wisdom and gifts to share that are so needed during this time.
    Let us celebrate and support you.

    What do you mean by “spiritual-but-not-religious?"
    For our purposes and in our minds, these are people who are not likely part of any organized religion. They define their faith or their spirituality — as well as a “higher power” (for example, be that god, goddess, diety, nature, the beloved, the divine, source, the-all-that-is, etc.) — for themselves. We might say also that they are curious, open-minded seekers.

    I don’t have or want a business. Is this space for me?
    Definitely!

    Do you long for deeper connection and conversation with other similarly-hearted seekers? Then check out DEEP DIVE, our online conversation gatherings, HERE.

    Are you in need of spiritual- and spiritually-oriented, as well as creative and healing services?
    Check out THE HUB, our provider list. HERE.

    This project is growing and expanding!
    So please get on our list to be notified of added offerings and services.
    CLICK HERE and we can take care of that,

    What’s with “we” when it seems like it’s about you, Dana?
    Excellent question! The Spirited Purpose Project is bigger than one person (aka, me, Dana). This is a budding and growing collaborative effort. Though I am the one who initiated what you find here, it is not about me — it’s about all of us.

    I’ve read enough.
    How do I work with you and your project?
    Contact us HERE.


Reflections From Others Who’ve Studied, Mentored, or Worked With Dana

FREEBIE

Meditation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus aliquet erat, eget molestie ipsum luctus at. Morbi velit diam, maximus non placerat in, maximus id ex. Etiam id efficitur nulla, at placerat nulla. Duis molestie pulvinar ligula.

Breath! Click here.